Mobile equipment such as the iPad and Android devices are setting new standards in the way we gather information. Tablet PCs offer a new way to reach target groups, particularly for media. These new display channels do require a different method of content preparation however. APA-IT has developed a white label app for mobile devices to provide media companies with a fast and easy means of utilising this display channel.
APA-IT prepares the contents based on facsimile PDFs of the printed media and enhances them with multimedia content and commercial marketing as required. This is a fast and simple way to produce an app that has the look and feel of the printed medium.
The basic functions of the app include browsing through the newspaper, listing the contents and loading old editions of the newspaper. Other features include zoom, rotate, save, GPS, alarms, full text view and statistics for the newspaper supplier. Irrespective of the particular features that you want to have on your operating system, a personal team from the largest app provider for media companies will support and assist you from the initial consultation phase through to final commissioning of your tailored solution.
"Tablets are just the right thing for our target group, Austria's decision makers. That's why we wanted to be Austria's first newspaper in this new market. To achieve this, we cooperated with APA-IT." Alexis Johann, Managing Director of WirtschaftsBlatt Digital
"APA-IT's while label apps put us on this market fast, letting us reach our customers via this new display channel.“ Bernhard Greil, Head of Marketing and Online Services at the Tiroler Tageszeitung.
Kurier.at
"APA-IT's professional support meant that we were quickly able to integrated our print and multimedia contents into the tablet apps." Ronald Schwärzler, Head of Kurier.at
